News ReleaseFOR FURTHER INFORMATION CONTACT:
Gloria MacKay – 602-315-2402 


GLORIA MACKAY ATTENDS SPECIAL TRAINING,

BUILDS EXPERTISE IN LUXURY HOME MARKET

Scottsdale, AZ, September 14, 2007 –
Gloria MacKay with
Keller Williams Southwest Realty,
Scottsdale, AZ, recently completed a luxury home marketing training course offered by The Institute for Luxury Home Marketing. 

The course - which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute and author of the book, “Rich Buyer,
Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.” 

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore.
Gloria MacKay is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”


Gloria MacKay is an award-winning Real Estate Consultant who specializes in the Scottsdale,Metro-Phoenix & Paradise Valley market.  She has been a Valley Resident for 21 years and spent 25 years as a healthcare sales executive. With 25 successful years in executive sales and customer service, Gloria is a seasoned negotiator and holds the designation as a CNE™ (Certified Negotiations Expert) and ASP™ an (Accredited Staging Professional).

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said MacKay. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects.  Home buyers and sellers will benefit from my new knowledge.”

For current information on the upper tier market, contact
Gloria MacKay at
Keller Williams Southwest Realty, 602-315-2402 or email Gloria@mackayfinehomes.com.

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